Your confidentiality is important to us. When you register, Hereford Breeders On-Line Auction will collect personal information from you. This information will make you identifiable, such as your name, address, email address, phone number and birth date. Once you register for the auction you are no longer anonymous to us. Hereford Breeders Online Auction consigners and iDesign will not sell or share personal information about you with other people.  You will be identified to other bidders by a user name "nick name" of your choosing. This name is chosen when you register and your identity will be anonymous if your nick name is not one that others will recognize. It is highly recommended that you not share your user name and password with others.